Satoshi Citadel Industries
design, illustration
Satoshi Citadel Industries, SCI is a technology startup company that seeks to streamline key services in the Philippines. With Blockchain-powered solutions empower its product like Bitbit Cash, BuyBitcoin, and Rebit. In 2016, it undertook a rebranding together its products. It intends to show growth success by expressing a new look while maintaining consistency with its core values, mission, and vision.
The new logos were simplified for flexibility. It can be used independently (especially the symbol) or joined together. The final conceived logo for SCI, the old long wordmark changed to a shorter version, and the symbol is inspired by movement, precisely that of lightspeed. The Illustrations, iconography, style guides, and other design applications followed to consolidate the latest designs.
Opportunities for design improvements
Highlights a handshake illustration idea as a proposal for an opportunity in designs. A handshake is a powerful gesture and meaning, which means connecting and respect by empowering people. The spectrum from its products' primary color, with its complexity but unified, made it possible. In comparison, it's still maintaining the visual salient from the prior design.
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